Sr Growth Analyst

THE JOURNEY

Own and drive the analysis behind Kenya’s growth strategy, identifying opportunities to grow user base, orders, and retention through pricing, promotions, CRM, and other marketing levers.

Execute local marketing campaigns and support the localization of creative assets, working cross-functionally with CRM, Design, Commercial, Operations, and Finance teams (promo creation/auditing, creative asset requests, partner campaigns).

Build, maintain, and scale reporting tools to track KPIs (NC, CVR, RPO, CPO, retention) using Looker, SQL and BigQuery, keeping them accurate and up to date.

Translate data into clear, actionable recommendations for the local and Africa Growth teams, and monitor the competitive landscape to inform strategy.

Support ad-hoc analyses and projects based on business needs identified by local and global Growth & Marketing teams.

Qualifications

WHAT YOU WILL BRING TO THE RIDE

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Math, Stats or a related quantitative field

3+ years of experience combining analytical work with hands-on campaign execution or project management

Strong analytical mindset, genuine curiosity for numbers, patterns, and turning data into decisions

Proven ability to run projects end-to-end, from ideation and analysis into implementation

SQL proficiency is plus

Strong expertise with Excel/Google Sheets; knowledge of visualization tools like Tableau or Looker is a plus

High willingness to learn and grow fast in a hands-on, fast-paced environment

Hands-on attitude. You’ll have to roll up your sleeves!